Daily Rituals Tea Set
Internal Internship Project at CreamSoda
Packaging Design
What does exploring the push and pull between the modern and traditional Iranian design look like?
This three blends of tea were made for tea lovers, as well as new tea lovers who need different amount of caffeine during the day. The three blends bring different flavors to wake you up, give a midday boost or soothes you after a long day.
Daily Rituals Tea Set
Internal Internship Project at CreamSoda
Packaging Design
What does exploring the push and pull between the modern and traditional Iranian design look like?
This three blends of tea were made for tea lovers, as well as new tea lovers who need different amount of caffeine during the day. The three blends bring different flavors to wake you up, give a midday boost or soothes you after a long day.
Ideas, Sketches, Failures
The process started with a strong vision and a complex question. How to blend the traditional Iranian visuals with the modern look and feel? Iranian culture has an ancient and rich history, and as a practice Iranian designer take heavy inspiration from their cultural history. Visuals are taken and modernized, but still keep their original Iranian look and feel. This was the practice and method I wanted to take on.
This question very quickly evolved to be "How does the rich visual history of Iran can exist onto a packaging that is familiar to Iranians and yet connect with non-Iranian audiences?"
Ideas, Sketches, Failures
The process started with a strong vision and a complex question. How to blend the traditional Iranian visuals with the modern look and feel? Iranian culture has an ancient and rich history, and as a practice Iranian designer take heavy inspiration from their cultural history. Visuals are taken and modernized, but still keep their original Iranian look and feel. This was the practice and method I wanted to take on.
This question very quickly evolved to be "How does the rich visual history of Iran can exist onto a packaging that is familiar to Iranians and yet connect with non-Iranian audiences?"
Exploration with Focus & Guidance
With the guidance and focus provided by my mentor Jamie, I was able to bring the concepts and ideas into visuals. Then exploring the technical details of the project, such as the typography and placement.
Exploration with Focus & Guidance
With the guidance and focus provided by my mentor Jamie, I was able to bring the concepts and ideas into visuals. Then exploring the technical details of the project, such as the typography and placement.
