Converse: The Culture
OCAD U Student Project
Packaging Design
How did Converse as a brand became the cultural icon it is today? What is Converse's culture?
This three blends of tea were made for tea lovers, as well as new tea lovers who need different amount of caffeine during the day. The three blends bring different flavors to wake you up, give a midday boost or soothes you after a long day.
Converse: The Culture
OCAD U Student Project
Editorial, Web Design
How did Converse as a brand became the cultural icon it is today? What is Converse's culture?
Converse: the culture dives into the unique story and culture of the most iconic shoe, Chuck Taylor's all Star Converse. From sports staple to global fashion icon, what makes Converse a timeless symbol of self-expression and style.
Process / Moodboard
I explored Converse’s visual attitude to build a clear creative direction, studying their typography, layouts, and bold graphic language. From there, I created a moodboard, developed a consistent grid system, and selected imagery with an energetic, street-inspired tone. Each article was given its own colour palette and mood, using different tones and layouts to highlight the versatility of Converse culture.
Process / Moodboard
How did Converse as a brand became the cultural icon it is today? What is Converse's culture?
I explored Converse’s visual attitude to build a clear creative direction, studying their typography, layouts, and bold graphic language. From there, I created a moodboard, developed a consistent grid system, and selected imagery with an energetic, street-inspired tone. Each article was given its own colour palette and mood, using different tones and layouts to highlight the versatility of Converse culture.
